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Beautiful Fall Colors

Tundra Swans and Migrating Waterfowl

Discover the most beautiful river valleys in the country along the Mississippi River! Explore our unique river towns filled with historic sites, scenic overlooks, and one-of-a-kind adventures.

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Paddle Boarding & Kayaking

Water Recreation for All Ages

Visit our communities any time of the year for activities & local celebrations. We love celebrating river life and host local festivals, live music, fishing contests & more throughout the seasons. Plan your trip to the best in the Midwest!

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Scenic Overlooks

Hiking and Walking Trails

Share in the river experience that connects Minnesota and Wisconsin. Each community along the river is unique with hidden gems to explore! From shopping to dining, lodging, entertainment & outdoor adventures, the Great River Road is a vacation destination for the whole family.

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State Parks and Recreation Areas

Picnic Areas

Looking for stunning river views and bird watching opportunities? You’ll find plenty on both sides of the river!

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Winter Recreation

Skiing, Snowshoeing and Ice Fishing

Our scenic overlooks offer unobstructed views all along the river valley! With many drive-up overlooks on Great River Road, stop for a picnic or a scenic break while you stretch your legs.

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Eagle Capital of the World

Visit the National Eagle Center

Don’t forget to snap a photo with the family to remember the adventures along the river. You might even get an eagle or two in the background!